Robert Half The Creative Group SEO/ SEM Specialist in Nashville, Tennessee
Responsible for formalizing search engine optimization (SEO) strategies and tactics and helps lead the technology team in their implementation across all websites and any brand extensions (e.g., widgets, applications). Serves as a functional expert when devising and executing inbound linking strategies (e.g., search engine marketing (SEM), cross-linking, social media marketing). Specialist will work closely with marketing and product development teams, as well as agency partners. Typical duties include: analyzing website traffic and providing well-defined technical, design, content, and optimization strategies for search engine ranking improvement; developing SEO website assessments and recommendations and translating them into technical requirements; providing SEO guidance in technical areas (e.g., server infrastructure, website structure, and page construction); reviewing and managing all page tagging; and consistently analyzing changing opportunities and monitoring trends in search engine algorithms and important keywords and competitive analysis as it relates to SEO, and research media opportunities. A Bachelor's degree and in-depth knowledge of SEO and online media is required. Skills common to this role may include, but not limited to, HTML, CSS, Blogging platforms (e.g., Wordpress). Preferred candidate will have a thorough understanding of the language of SEO (i.e. organic search, PPC marketing, CTR, CPC, SEM, ROI, keyword density, and long-tail keywords).
At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.
Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Req ID: 03930-9501194304
Functional Role: Mktg/Comm Specialist
Postal Code: 37216
Requirements: Bachelors Degree Preferred 3 years of SEO/ SEM management