Robert Half The Creative Group Paid Media Manager in Culver City, California
LA-based lifestyle brand seeks a Paid Media Manager who will be responsible for the development and implementation of a robust digital marketing program. The Paid Media Manager position is responsible for planning, implementing, and evaluating programs, both short and long range, targeted towards existing and new markets. The Paid Media Manager will be responsible for creating digital and social communications plans, building target audiences within platforms, setting the objectives and buying parameters for digital/social media ad products, and overseeing paid digital media activations to ensure the most effective and efficient campaigns. This person will also provide strategic insights, data analysis reporting, and make metrics-driven recommendations that drive traffic and improve conversions. Responsibilities: ? Plan and execute all digital marketing campaigns including but not limited to paid search, paid social, display prospecting, retargeting, vendor management and affiliate advertising campaigns in collaboration with PR/Marketing and eCommerce leadership ? Maintain daily, weekly and monthly reports to monitor campaign success and budgets across all paid channels ? Research and analyze business trends, customer data and competitive analysis to identify new opportunities ? Manage marketing budget and oversee effective expenditure of resources within marketing department to evaluate ROI based results assigned to meet company goals ? Proactively adjust and alert the team when programs deviate from projections ? Collaborate with cross-functional teams, to conceptualize and implement marketing promotions in support of objectives that drive revenue, increase order conversions, improve AOV, and maximize customer engagement and LTV ? Partners directly with in-house graphics team for banner design execution ? Analyze performance (past and present) of marketing campaigns in Google Analytics and determine the best course of action to improve sales based on previous results ? Develop and manage PPC campaigns including keyword research, and maintaining balance in bid prices, click-through rates, and quality scores ? Paid Search, Display Advertising Paid Social: Responsible for day-to-day management of each program inclusive of: ? Manage and direct the paid media spend with Facebook/Instagram while also maintaining and optimizing the relationship ? Manage and direct the use of promoted products on Pinterest and Twitter to optimize referral traffic and expand follower growth
At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.
Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Req ID: 00320-0010535491
Functional Role: Mktg/Comm Manager
City: Culver City
Postal Code: 90232
Requirements: Desired Skills and Experience: ? At least 4+ years experience in the same capacity. ? Bachelor?s Degree (BA) or equivalent from four-year college or university; or equivalent combination of education and experience ? Proficient with Google Adwords, Google Analytics, Facebook Ads Manager, experience with Olapic and PepperJam a plus ? Computer skills to include Excel, Email, Outlook ? Ability to establish and maintain effective relationships with other staff, employees and others with whom the company conducts business ? Detail oriented ? Strong verbal and written communication skills ? Strong analytical and merchandising skills ? Self-starter with the ability to communicate effectively in a team environment ? Strong negotiation, analytical, written, verbal, and decision-making skills ? Excellent communication and interpersonal skills ? Ability to work in fast paced and growing environment